Overview:
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Principles of Marketing - Kotler (Fifteenth Edition)
SKU: 632835642834572
$26.58Price
Bibliographic information
Title Principles of Marketing Authors Philip Kotler, Gary Armstrong Edition 15 Publisher Pearson, 2014 ISBN 0273786997, 9780273786993 Length 720 pages